Novaica — The All-In-One Marketing System For Contractors
NEWSave $26,400/year vs traditional agencies

Everything contractors need to grow —
in one platform.

A 20+ page website, local SEO, missed call text back, review funnel, automations, and a full CRM — built and managed for you. Replace $2,497/month in agency fees with $297/month flat. No contracts. No setup fees.

$0 setup fees
No contracts
Live in 14 days
Cancel anytime
app.novaica.io/dashboard
M
Marcus T.

Good morning, Marcus 👋

Here's what's happening today.

+ Add Lead
Leads (7d)
142
▲ +28%
Conversion
31%
▲ +4.2%
Revenue
$48.2K
▲ +52%
Reviews
87 ★
▲ +12

Leads this month

+218%
W1W2W3W4

Hot pipeline

$92K
Janice M.Roof repair
$8.4K
Tom B.Full replace
$24K
Rick D.Gutter work
$3.2K
Sarah L.Inspection
$450
📞
New lead just now
Janice · Roof repair · $8.4K
New 5-star review
"Best in town" · Tom B.
Trusted by 200+ contractors across North America
Ridgeline Roofing
Ridgeline RoofingRoofing · Charlotte, NC
Arctic HVAC
Arctic HVACHVAC · Denver, CO
BlueWave Plumbing
BlueWave PlumbingPlumbing · Seattle, WA
Spectrum Painters
Spectrum PaintersPainting · Austin, TX
Volt Electric
Volt ElectricElectrical · Phoenix, AZ
Greenway Landscape
Greenway LandscapeLandscape · Miami, FL
Summit Builders
Summit BuildersGeneral · Portland, OR
ProSeal Concrete
ProSeal ConcreteConcrete · Houston, TX
Rocky Mt. Fencing
Rocky Mt. FencingFencing · Denver, CO
Ridgeline Roofing
Ridgeline RoofingRoofing · Charlotte, NC
Arctic HVAC
Arctic HVACHVAC · Denver, CO
BlueWave Plumbing
BlueWave PlumbingPlumbing · Seattle, WA
Spectrum Painters
Spectrum PaintersPainting · Austin, TX
Volt Electric
Volt ElectricElectrical · Phoenix, AZ
Greenway Landscape
Greenway LandscapeLandscape · Miami, FL
Summit Builders
Summit BuildersGeneral · Portland, OR
ProSeal Concrete
ProSeal ConcreteConcrete · Houston, TX
Rocky Mt. Fencing
Rocky Mt. FencingFencing · Denver, CO
The contractor's nightmare

Most contractors pay $2,497/month
for tools that don't talk to each other.

Stop duct-taping together 7 different platforms. Novaica gives you everything in one — for less than what you're paying for ONE of them.

What you pay now

Traditional Agency

Juggling 7+ tools and contractors

🌐
Website agency
Wix, WordPress build + monthly retainer
$897/mo
📊
CRM software
HubSpot Professional
$450/mo
📞
Business phone
RingCentral / Vonage
$129/mo
Review management
Podium / Birdeye
$349/mo
📧
Email marketing
Mailchimp Pro + Constant Contact
$189/mo
🔍
SEO agency
Monthly local SEO retainer
$399/mo
Automation tools
Zapier + Calendly + misc
$84/mo
Total you're paying every month
$2,497
= $29,964 per year
Replace
with one
What you pay with us

Novaica

Everything above + we build it for you

20+ page custom contractor website
Built-in CRM & pipeline tracking
Business phone & SMS line
5-star review funnel automation
Email + SMS reactivation campaigns
Local SEO + Google Business setup
Missed call text back + workflows
Logo & brand identity included
Online booking + lead capture forms
Dedicated support — 2-hr response
Your new monthly cost
$297
= $3,564 per year · Cancel anytime
💰
That's $26,400 in savings every year. Every. Single. Year.

Here's everything we build for you.
No upsells. No add-ons. No surprises.

One flat monthly fee covers all of it — your website, your marketing systems, your CRM, your automations, and our team supporting you every step.

🌐
$8,000 value

20+ Page Custom Website

A complete contractor website designed to convert visitors into phone calls. Every page mobile-optimized and SEO-ready.

  • Homepage + service pages
  • Service area + location pages
  • Gallery, About, Contact, Reviews
  • Blog + lead capture pages
🔍
$1,200/mo value

Local SEO Foundation

Every page built with the technical SEO that Google rewards. The foundation that gets you ranking over time.

  • Keyword research & mapping
  • Meta tags, headers, alt text
  • Schema markup & sitemaps
  • Page speed optimization
📍
$400 value

Google Business Profile Setup

We set up, verify, and optimize your Google Business listing — the single biggest lever for local search visibility.

  • Profile claim + verification
  • Categories, services, photos
  • Posts + Q&A optimization
  • Synced to your review funnel
🛡️
$30/mo value

Hosting + SSL + Domain

Lightning-fast hosting, SSL security certificate, daily backups, and domain management — all handled for you.

  • Premium cloud hosting
  • SSL certificate included
  • 99.9% uptime guarantee
  • Daily automated backups
🎨
$1,500 value

Logo & Brand Identity

Need a logo? We design one. Already have one? We polish it for digital use across your site, emails, and proposals.

  • Custom logo design
  • Brand color palette
  • Email signature templates
  • Favicon & social profile sets
📝
$800 value

Lead Forms & Online Booking

Quote request forms, estimate calculators, and an online booking calendar so customers schedule themselves.

  • Custom quote forms
  • Online appointment booking
  • Auto-confirmation emails
  • Direct to your CRM
📞
$200/mo value

Missed Call Text Back

Miss a call? An automatic text fires in under 10 seconds, recovering up to 62% of leads that would go to your competitor.

  • Fires in under 10 seconds
  • Custom message templates
  • Works 24/7 — even at 2 AM
  • Two-way conversation thread
$349/mo value

5-Star Review Funnel

Automated text reminders that politely nudge happy customers to leave 5-star reviews. Bad reviews route privately to you.

  • One-tap review requests
  • Filters bad reviews private
  • Google + Facebook sync
  • Auto follow-up sequences
$280/mo value

Email & SMS Automations

New lead welcome, quote follow-ups, appointment reminders, no-show recovery — all running in the background while you work.

  • 20+ pre-built workflows
  • Custom drip campaigns
  • Trigger-based logic
  • Email + SMS combined
$240/mo value

Follow-Up & Reactivation

We wake up sleeping customers. Past clients from 12+ months ago get pulled back into your pipeline with custom offers.

  • Past customer reactivation
  • Referral campaign templates
  • Seasonal promo automation
  • Birthday & anniversary triggers
📊
$450/mo value

CRM & Reporting Dashboard

Every lead, every job, every dollar tracked. Visual pipelines, revenue forecasting, and weekly performance reports.

  • Drag-and-drop pipelines
  • Revenue forecasting
  • Conversion analytics
  • Weekly email reports
🤝
Priceless

Dedicated Support & Updates

A real human on Slack or text within 2 hours. Monthly site updates, performance check-ins, and continuous improvements.

  • Under 2-hour response time
  • Monthly content updates
  • Quarterly strategy calls
  • Free new features as we ship
Total value: $13,949 in build + $3,149/mo in tools
You pay just $297/month with $0 setup.
20+ Page Website

Not a 5-page template.
A real website that closes jobs.

We don't slap together a 1-page landing site and call it done. You get a complete 20+ page contractor website built to rank on Google and convert every visitor into a phone call.

Service pages for every offering
Each service gets its own dedicated, SEO-optimized page — exactly how Google wants it.
Location pages for every service area
Roofing in Charlotte? Roofing in Concord? Both get their own page so you rank locally everywhere you work.
Built to convert, not just look good
Every page leads to a phone number, a text box, or a quote form. No dead ends, no fluff.
See a real example
ridgelineroofingnc.com
Site map · Ridgeline Roofing
23 pages
🏠
Home
🔨
Services
🏘️
Service Areas
🖼️
Gallery
Reviews
👤
About
📞
Contact
📝
Blog
🔧
Roof Repair
🆕
New Roofs
💧
Gutters
+11
more
23
Total pages
A+
Page speed
100%
Mobile ready
Local SEO

Rank where the money is.

SEO takes time, but it's the cheapest leads you'll ever get. Every Novaica site is built with the technical SEO Google rewards — so when you start ranking, you actually show up.

Keyword research for your trade
We map the exact searches your customers use — "roof repair near me", "emergency leak Charlotte" — to your pages.
Google Business Profile optimized
We set up, verify, and optimize your GBP — the single biggest factor for ranking in the local 3-pack.
Monthly content updates
Fresh content signals Google your site is alive. We update copy, blog, and tweak as needed every month.
See ranking results
SEO Performance
12 month view
+312%
Organic traffic growth
▲ Growing
M1M3M6M9M12
#1
"roofing charlotte nc"
2.4K/mo
#3
"roof repair near me"
1.8K/mo
#5
"emergency roof leak"
890/mo
Missed Call Text Back

Win the jobs your competitors are losing.

62% of unanswered contractor calls go to the next guy on Google. With Novaica, the moment you miss a call, an automatic text fires off — so by the time they're dialing someone else, they're already chatting with you.

Reply in under 10 seconds — automatically
Works during the day, on a roof, at 2 AM. Customers don't know it's automated — they just know you got back fast.
Recover 62% of missed calls
Industry data. We don't make this up. The math literally pays for the platform on its own.
Two-way conversation, not a robot
Customer texts back, you reply from your phone or laptop. Looks like you have a receptionist.
See it in action
8 sec
avg reply
9:41
●●● WiFi 🔋
J
Janice — Missed Call
Auto-reply active
Hey Janice, sorry we missed your call. What can we help with?
Need a roof repair quote, leak in the garage.
Want us to swing by tomorrow at 8 AM? Free estimate.
Yes please. See you then.
$
+$8.4K
job booked
5-Star Review Funnel

Bury your competition in 5-star reviews.

The contractor with 87 five-star reviews wins the job before you even get a callback. We automate the entire review process so the contractor with all the reviews — is you.

Automatic text reminders
After every job, our system politely nudges customers to leave a review — until they actually do.
Bad reviews route private
Unhappy customer? Their feedback comes to your inbox so you can fix it — instead of hitting Google publicly.
One-tap from your phone
Finish a job. Open the app. Tap one button. The whole sequence runs automatically from there.
See review funnel
Review activity · last 7 days
Live
J
Janice M.Roof repair · Mar 14
★★★★★
Public
T
Tom B.Full replacement · Mar 12
★★★★★
Public
K
Karen W.Inspection · Mar 11
★★☆☆☆
Filtered
R
Rick D.Gutter work · Mar 10
★★★★★
Public
M
Mike S.Deck install · Mar 8
★★★★★
Public
87
Public 5★
3
Filtered
4.9
Google avg
Automations & Reactivation

Sleeping customers, waking up.

Your easiest jobs are from customers who already love you. We pull past customers back into your pipeline automatically — past clients from 12+ months ago, referral pushes, seasonal offers, all running in the background.

Reactivation campaigns for past customers
The kitchen you remodeled in 2022 is due for a paint job. We pull those names back into your pipeline automatically.
Pre-built referral campaigns
Your happy customers WANT to refer you — they just need a reason and a reminder. We send both.
Seasonal promos on autopilot
Pre-summer tune-ups, pre-winter inspections, holiday specials — all pre-written, all pre-scheduled, all ready.
See automations
Workflow: New Lead Follow-Up
● Active
Trigger
New lead from website form
💬
Step 1 · Instant
Send welcome SMS
0s
📧
Step 2 · Wait 5 min
Send email with portfolio
5m
📞
Step 3 · Wait 1 hour
Notify Marcus to call
1h
Step 4 · If booked
Add to "Booked Jobs" pipeline

Why contractors switch to Novaica.

The honest comparison vs. what you're probably paying now.

Feature
Traditional Agency
Novaica
20+ page custom website
+$5,000 build fee
Included
Local SEO + Google Business
$399/mo separate
Included
Missed call text back
Add-on tool
Included
5-star review funnel
Podium $349/mo
Included
Email + SMS automations
Mailchimp + tools
Included
Reactivation campaigns
Not offered
Included
CRM & pipeline tracking
HubSpot $450/mo
Included
Monthly cost
$2,497/mo
$297/mo flat
Contracts
12-month minimum
None — cancel anytime

The numbers that actually matter.

200+
Contractors using Novaica daily
$26K
Average yearly savings per client
62%
Missed call recovery rate
14 days
From signup to live system
Serving All Trades

We work with every trade that serves homes.

Roofers, plumbers, electricians, landscapers, HVAC, remodelers — if you work with homeowners, we built this for you.

Roofing
Roofing✓ Ready
HVAC
HVAC✓ Ready
Plumbing
Plumbing✓ Ready
Landscaping
Landscaping✓ Ready
Electrical
Electrical✓ Ready
Roofing
Roofing✓ Ready
HVAC
HVAC✓ Ready
Plumbing
Plumbing✓ Ready
Landscaping
Landscaping✓ Ready
Electrical
Electrical✓ Ready
Roofing
Roofing✓ Ready
HVAC
HVAC✓ Ready
Plumbing
Plumbing✓ Ready
Landscaping
Landscaping✓ Ready
Electrical
Electrical✓ Ready
Remodeling
Remodeling✓ Ready
Painting
Painting✓ Ready
Concrete
Concrete✓ Ready
Fencing
Fencing✓ Ready
Roofing
Roofing✓ Ready
Remodeling
Remodeling✓ Ready
Painting
Painting✓ Ready
Concrete
Concrete✓ Ready
Fencing
Fencing✓ Ready
Roofing
Roofing✓ Ready
Remodeling
Remodeling✓ Ready
Painting
Painting✓ Ready
Concrete
Concrete✓ Ready
Fencing
Fencing✓ Ready
Roofing
Roofing✓ Ready

200+ contractors. One thing in common.

They switched from agencies charging $2,000+/month — and never looked back.

Mazen Mora
Factory Furniture Shop
Joe
LI Professional House Washing
Usman
Mighty Mouse Plumbing
★★★★★
"Went from 4 calls a week to 4 calls a day. Had to hire two more guys to keep up with the volume."
MT
Marcus T.
Roofing · Charlotte, NC
★★★★★
"Spent 8 years burned by agencies charging $2K/month. Novaica gave me more for $297 in 8 days flat."
DR
Diego R.
HVAC · Phoenix, AZ
★★★★★
"The review funnel alone paid for itself in 3 weeks. The reactivation campaigns brought back 6 old clients."
SL
Sarah L.
Remodeling · Austin, TX
★★★★★
"I used to lose at least 5 jobs a week because I couldn't answer my phone on the roof. Now I never miss a lead. It's just automatic."
TW
Tyler W.
Plumbing · Denver, CO
★★★★★
"Went from zero reviews to 61 five-star reviews in four months. Customers mention the reviews before I even quote them."
AP
Angela P.
Landscaping · Atlanta, GA
★★★★★
"My old agency charged $1,800 a month and I could never reach anyone. Novaica replies in 2 hours and actually gets things done."
RN
Ryan N.
Electrical · Portland, OR
★★★★★
"We did $40K in reactivations the first month. Customers I hadn't heard from in two years booked jobs. I was blown away."
JF
Jessica F.
Painting · Miami, FL
★★★★★
"The website they built ranks #1 for three of my main keywords already. I was paying an SEO agency $600 a month and getting nothing."
KO
Kevin O.
Concrete · Las Vegas, NV
★★★★★
"Easiest onboarding I've ever done for any software. Filled out a form, got on two calls, and my whole system was live in less than two weeks."
MB
Mike B.
General Contractor · Seattle, WA

From signup to live in 14 days.

No 6-month implementation. No surprise charges. Just three short calls.

1

Demo Call

20 minutes

We show you the actual platform live, walk through real client accounts, and answer every question. Zero pressure. If it's a fit, we sign up on the call.

2

We Build It

7 – 10 days

You fill out a short onboarding form. We build your 20+ page website, set up SEO, configure all automations, train your AI, and connect every channel.

3

Launch Call

25 minutes

We hand you the keys, train you on the dashboard, and you're live. Most clients see their first new lead within 48 hours of launch.

Honest answers to honest questions.

Most agencies charge $1,500-$3,000/mo because they have huge sales teams, fancy offices, and lose 50% of clients within 6 months. We run lean, automate setup, and price to keep you for 10 years. We don't need to overcharge — we just need to keep you happy. The math works for both of us.
Everything in the "What's Included" section above — your 20+ page custom website, hosting, SSL, domain, local SEO, Google Business setup, logo & brand identity, lead forms & booking, missed call text back, 5-star review funnel, email + SMS automations, reactivation campaigns, full CRM, reporting dashboard, and dedicated support. No setup fees. No upsells. No surprises.
Eventually, yes. Every Novaica site has the technical SEO foundation Google rewards — fast load speeds, mobile optimization, schema, SSL, optimized content, monthly updates. Where you rank depends on your local competition and how long you've been live. We're not selling miracles. We're selling the foundation that miracles get built on.
You stop getting billed. You lose access to the website and the systems. You can export your contacts and data anytime. We send you off with a smile and zero hard feelings. Come back anytime.
Missed call recovery kicks in week 1. Review velocity within month 1. Meaningful SEO traffic by month 6. We're not a magic wand — if your business has zero customers, we multiply zero. If you're already running, we make what you're doing bigger and more profitable. Multiplier, not miracle worker.
Word of mouth gets you to a ceiling and stops. A website breaks the ceiling — it lets old customers refer new ones easier, lets you run ads when you want, lands the bigger commercial jobs that won't even talk to you without a real web presence, and makes you look like you charge premium rates. If word of mouth was enough, you'd be running a 50-truck operation already.
Trusted tools & platforms
We use the best tools for our clients
Free demo · 20 minutes · Zero pressure

See it live.
Decide for yourself.

The demo is 20 minutes. We show you the actual dashboard, walk through real client accounts, and answer every question you have. If it's a fit, you sign up. If not, you'll have learned something useful either way.

$0 setup fees · No 12-month contracts · 14-day launch · Cancel anytime

Book Your Free Demo

20 minutes · Zero pressure · See the platform live

See a real contractor website in action

20-minute demo — we'll show you live client websites and how they generate leads every day.

Book a Call Now

Ready to rank #1 in your market?

Book a free 20-minute demo and see how we do it for contractors like you.

Book a Call Now

Stop losing leads to competitors

See how missed call text back works in your business — 20-minute demo, zero pressure.

Book a Call Now

Dominate Google with 5-star reviews

See the exact review funnel that's generated 87+ reviews for contractors in 90 days.

Book a Call Now

Put your follow-up on autopilot

See how 20+ pre-built automations keep your pipeline full while you focus on the job.

Book a Call Now